Dallas Cowboy’s Cheerleaders back to Riviera Nayarit and Puerto Vallarta

The Dallas Cowboys Cheerleaders are
back in Mexico for the photo shoot of
the 2012 calendar, which will feature
Riviera Nayarit and Puerto Vallarta
as a backdrop. Both destinations
are combining promotional efforts
under the slogan “Two paradises, one
destination”, which is being promoted
by Grupo Marival’s General Manager
Alfonso Rizzuto.
The popular Dallas Cowboys
Cheerleaders will participate in the
photo shoot of the 2012 calendar in
Riviera Nayarit and Puerto Vallarta
on April 28 to May 5, which will be
graced with the landscapes of both
destinations as a backdrop.
This calendar will generate an
important touristic promotion for both
destinations and for Grupo Marival,
which will be featured not only in the
calendar, but also in local television
and in the Dallas Cowboys stadium
during their games as locals.
The Dallas Cowboys is probably
the most renowned NFL team. With
followers from all over the globe,
their games have some of the highest
audience ratings for sport events,
and their cheerleaders are known as
“America’s Sweethearts” because
they’ve become a true phenomenon
that catches both the eye and the
media’s attention.
Anywhere around the world where the
Dallas Cowboys Cheerleaders make
an appearance, there are hundreds of
fans that follow them to get a photo or
an autograph.
Their fame has enticed the most
important media networks to make
special programs on them; they’re the
favorites of the US Army, as they’re
always cheering them in times of need,
and they are also one of the favorite
presenters of charities around the
world. This ability to attract attention,
mainly in a market segment like Texas,
which has historically been important
both for Riviera Nayarit and Puerto
Vallarta, is what makes this event
important.
On April 15, both destinations signed a
joint collaborative agreement between
the government of the states of Jalisco
and Nayarit, and with Grupo Marival.
During a press conference, participants
highlighted the importance of having
a joint strategy that allows promoting
the concept of “Two paradises, one
single destination: Mexico”.